中腰部达人寄样话术：3 个实战模板

美区 TikTok 中腰部达人（粉丝 5-50w）是中小电商的核心合作对象。本文给出 3 个实战寄样话术模板，覆盖冷启动、初次合作、长期合作三个场景。

模板 1：冷启动初联系

Hi [达人名]！

I’m [你的名字] from [品牌名]. We make [产品类目，简短描述], and I noticed your recent video about [具体的相关视频] – your take on [具体的细节] really stood out.

We’d love to send you a free [产品名] to try out, no obligation to post. If you do enjoy it and want to share, we have a 15% commission on TikTok Shop sales through your link.

Sample size: [数量]
Estimated arrival: 5-7 business days to US
Affiliate program: 15% commission, no minimum threshold

Let me know if you’re interested! Best, [你]

关键点：1) 提到具体的他们最近的视频（证明你不是机器人）；2) 明确说免费、无义务；3) 把佣金写清楚。

模板 2：初次合作后跟进

Hi [达人名],

Just checking in – the [产品名] should have arrived. Hope you’re enjoying it!

If you’re up for posting, here are some content ideas that have worked well for similar creators:
– Before/after demonstration (works great for [类目])
– Day-in-the-life with the product
– Quick “5 things I love about this” format

Your unique angle on [创意方向] would be perfect.

No pressure on timing – whenever feels right. Let me know if you have any questions or need additional samples.

关键点：1) 提供 3 个具体内容方向（降低创作压力）；2) 强调 “你的独特角度”（让对方有掌控感）；3) 不强求时间。

模板 3：长期合作邀约

Hey [达人名]!

Your video on [产品名] performed amazing – [具体的数据，如 “100K views in 3 days”]. Wanted to reach out about a longer-term partnership.

What we can offer:
– Bumped commission to 20% (from 15%)
– Early access to new products before public launch
– Co-branded content opportunities (feature you on our brand page)
– Quarterly bonus based on attributed sales

Are you open to a quick 15-min call this week to discuss? My calendar: [calendly 链接]

3 个常见错误

1. 群发模板不个性化：达人接到上百条 DM，模板邮件秒删。最少要提一句他们最近的具体作品。

2. 一开始就谈钱：先送样、看反馈，再谈合作。直接谈佣金会被理解为 “把我当流量工具”。

3. 不跟进：发了样品没消息很正常。3-5 天后发跟进消息，回复率会翻倍。

合作前必查

把达人 ID 在 达人黑名单库 检查一遍（避开违规过的达人）+ 看 EchoTik 上他们近 30 天的真实带货 GPM（避开数据虚假的达人）。